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Dragos Gheban (RO)

Catalyst Solutions | Managing Partner

With decades of expertise under his belt, Dragos stands as the co-founder of Catalyst Solutions, Romania’s pioneering employer branding agency and founder for EBCon – the employer branding conference in Romania. Demonstrating a profound mastery of Employer Branding and Recruitment Marketing, Dragos has orchestrated impactful campaigns that have left an indelible mark on the industry.

Throughout his career, Dragos has meticulously crafted recruitment and employer branding initiatives for both local enterprises and global corporations spanning diverse sectors such as technology, FMCG, consulting, banking, engineering, retail, and BPO.

Beyond his role as an entrepreneur, Dragos contributes to the largest research projects in Romania, aimed at unraveling the intricacies of candidate decision-making in the realm of employer selection. He is dedicated to enhancing the understanding of candidate behavior and optimizing the match between individuals and their chosen employers.

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  • Employer Branding: Data Dilemmas and How to Win, Időpont: 12:25 - 12:50

    This keynote tackles the hidden pitfall behind employer branding - choosing the right objectives. We'll explore how a lack of data can derail your strategy, and equip you with actionable steps to leverage data for tangible results in your employer branding efforts.