Dóra Szász is an experienced HR leader with a strong background in FMCG, having worked with companies like Coca-Cola Hellenic and British American Tobacco. Currently, as People Director for Central East Europe at Opella, she is driving the creation of a new culture in the fast-moving consumer healthcare (FMCH) space. With a focus on outcomes, Dóra specializes in talent development, organizational transformation, and fostering engagement in dynamic business environments. Outside of work, she is passionate about self-improvement, exploring leadership inspiration, and traveling to less-explored destinations, including walking the Camino.
This presentation will explore how recruitment can significantly influence and reshape company culture, with a focus on Opella's transformation from a retail company to an FMCG business. As Opella navigates this complex shift, recruitment plays a crucial role in attracting the right talent to drive cultural change. We will examine the key strategies, challenges, and insights that demonstrate how a strategic approach to hiring can contribute to shaping a dynamic, adaptable, and innovative organizational culture. The session will highlight real-world examples, key takeaways, and actionable steps for leveraging recruitment to support and accelerate company-wide transformation.
