What do you see as the biggest challenge for 2025?
As AI-generated CVs and task solutions become more sophisticated, the real challenge in 2025 will be how these digital outputs align with actual human experience during live interviews. The discrepancy between a polished, AI-assisted application and a candidate’s real-life capabilities will force recruiters to rethink their evaluation methods. Authenticity and practical skills validation will become critical to identifying true talent.
Where do recruitment organisations need to improve on the corporate side?
Many corporate recruitment functions still operate in silos — separate systems, inconsistent candidate communication, and disconnected internal processes. To stay competitive, organisations need to embrace a more seamless and data-driven approach, integrating their HR tech stack while improving the candidate journey across all touchpoints. Personalisation, automation, and omnichannel communication — much like in eCommerce — should become standard.
What should recruiters focus on in 2025?
Recruiters should double down on humanising the hiring process. While AI and automation are powerful tools, the real value lies in creating meaningful connections with candidates. Empathy, employer branding, and long-term talent relationship building will separate leading recruiters from the rest. Also, focusing on skills over titles, and adaptability over experience, will be key in a rapidly evolving job market.
If you could give one piece of advice to the industry, what would it be?
To borrow a quote from the CEO of L’Oréal: “E-commerce isn’t the cherry on the cake, it’s the new cake.” The same mindset should apply to recruitment. Digital-first strategies are no longer optional — they are the foundation. Think in ecosystems, not campaigns. Your recruitment platform, employer brand, and candidate communication should work together as a holistic experience.
What would be the one lesson you would share from 2024 based on your professional activities?
AI may still be a buzzword, but machine learning is not — it's already driving real impact. The key lesson from 2024 is to focus on value, not hype. At Alma Career Slovakia, we’ve learned that small, smart automations based on behavioural data can create major improvements in conversion and candidate engagement. Look beyond the trends — build solutions that work.
Thank you for the answers Ladislav Pomothy, the E-commerce manager of Alma Career Slovakia!
