Keynote Speaker | May 28-29, 2026 | recruiTECH CEE
Marcel Rütten is a Global Talent Acquisition Lead and has been working in HR for over 15 years. As an author, HR blogger, podcaster and speaker he is regarded as one of the TOP experts in the field of recruiting and HR marketing in the German-speaking countries. Through his award-winning work at various companies ranging from global players to NGOs, his work has helped shape recruiting, HR marketing and employer branding in Germany for many years. In his blog HR4Good he deals with ideas, innovations and trends in HR and advises companies on strategic and operational recruiting issues. As the initiator of the recruiting conference “Schicht im Schacht” (Shift in the Shaft), he wants to accelerate the further professionalization of the profession in Germany.
This presentation focuses on how recruitment analytics can help organizations understand and optimize their hiring funnels. It covers key metrics around cost, quality, and conversion, showing how data-driven insights can identify bottlenecks, improve efficiency, and enhance overall hiring performance.
