The intersection of HR and technology has never been more critical than it is today. As the CEE region’s compass for Talent Acquisition trends, recruiTECH CEE has consistently delivered insights on the latest industry developments. Over the past few years, we’ve observed a growing demand for technological innovation and international perspectives in HR. Now, with the launch of HRTECH CEE, we are taking a bold step to highlight the transformative role of AI and technology in human resources.
Join us on May 28–29, 2026, for a two-day, immersive experience where top experts will share regional and global insights on HR technology, AI integration, and the future of work. This combined event with recruiTECH CEE ensures you access all content across 3 recruiTECH CEE stages and 3 HRTECH CEE stages with a single pass featuring over 50 expert speakers tackling both recruitment and HR tech challenges.
Why HRTECH CEE matters now
The integration of HR and IT has moved beyond being a strategic choice. It is now a business imperative. The rapid adoption of generative AI, advanced HR platforms, and predictive analytics is transforming how organizations attract, retain, and develop talent. As research from top international firms clearly shows, companies that fail to embrace this shift risk falling behind.
HR as a Technology Function
According to McKinsey (2024–2025), HR is no longer just a support function; it is becoming a technology-driven platform. AI adoption in HR is only effective when HR and IT collaborate to build a unified architecture, establish privacy frameworks, and design decision-making models. Workforce planning is increasingly reliant on AI-driven predictive analytics, requiring robust IT infrastructure and seamless HR-IT alignment.
The Human Side of AI
Technology alone is not enough. The Boston Consulting Group (BCG, 2025) emphasizes that AI’s success in the workplace depends on how organizations manage the human side of change. HR must lead the adoption of AI in recruitment and workforce management, ensuring that employees understand, trust, and embrace new technologies. Integrated ATS systems, AI-powered chatbots, and analytics-driven decision-making processes are critical, but they only succeed when accompanied by thoughtful change management.
Europe’s HR-Tech Landscape
The Fosway Group (2023–2024) reports that 79% of European companies plan to expand AI usage within HR. Their 9-Grid™ model evaluates solutions across performance, potential, market presence, cost, and future-readiness, providing HR leaders with a clear benchmark to make informed decisions about technology adoption. This model highlights the growing importance of strategic, AI-enabled HR ecosystems rather than isolated tools or modules.
The Future is AI-Driven HR
Research from Josh Bersin (2024–2025) underlines a crucial point: AI transformation is not an IT project—it is HR-led. CHROs and CIOs must co-lead AI initiatives, with HR responsible for culture, competency development, ethical governance, and employee engagement. AI-enabled HR platforms are becoming central to enterprise strategy, enabling organizations to make data-informed, people-centric decisions.
The message is clear: HR and IT integration is irreversible. AI-powered HR solutions succeed only with equal focus on technology and change management. The future of HR demands a workforce that is as adept with technology as it is with people—a challenge and opportunity for 2025 and beyond.
What to expect at HRTECH CEE 2026
Attendees will experience:
- Comprehensive content across 6 stages with more than 50 speakers tackling recruitment, HR technology, AI applications, and workforce transformation.
- Interactive sessions, hands-on insights, and international perspectives to guide strategic decisions for your organization.
- Networking opportunities with peers and experts, ensuring you return with actionable ideas to implement in your company.
- Full-day catering with unlimited coffee, pastries, fresh fruit, and four lunch menus with desserts, because professional growth should be fuelled by more than inspiration alone.
Looking ahead: HR and IT in 2026 and beyond
As AI adoption accelerates, the roles of HR and IT are converging into a unified function. We envision:
- HR as a tech function: Platforms, predictive analytics, and AI-driven decision-making are becoming core competencies.
- Human-centric AI adoption: The success of AI in HR is measured by how well employees and managers adapt, not just by technological efficiency.
- Integrated leadership: Future HR leaders must partner closely with IT counterparts to drive AI initiatives strategically.
- Continuous innovation: Companies that embrace AI-driven HR practices will attract top talent, enhance engagement, and maintain a competitive edge.
If you aim to stay ahead of global trends and lead technology-driven change within your organization, HRTECH CEE 2026 is the event to attend. Secure your place today and be part of shaping the future of HR in the AI era.