How do you see the current state of HR digitalization in your organization? (EX)
OTP Group is in a maturing and scaling phase of EX digitalization, where data‑driven listening and structured dialogue are becoming part of the employee journey.
We already operate a strong, scalable EX system:
- Qualtrics–SuccessFactors integration provides automated, daily updated EX data flows.
- Lifecycle surveys (onboarding, candidate, exit, engagement, pulse) run consistently.
- The Employee Journey Framework with key moments and metrics is being implemented Group-wide.
In short: EX is no longer survey‑driven — it is becoming a data‑informed, dialogue‑driven ecosystem connecting listening → insights → leader action → business outcomes.
What was your main motivation for introducing HR technology developments? (EX)
- To measure experiences at every key moment through a unified Group framework.
- To replace ad‑hoc feedback with a structured, consistent dialogue platform.
- To link EX data with leadership actions, strengthening trust and transparency.
- To enable Group-wide, comparable insights that support decision‑making.
What trends do you see in HR technology over the next 3–5 years? (EX)
- Shift to continuous listening ecosystems (lifecycle, always‑on, service experience).
- AI‑supported insights in dashboards, reporting and theme detection.
- EX + operational data integration for predictive People Analytics.
- Leadership‑level EX dashboards enabling real‑time action and accountability.
Do you measure the ROI of HR technology investments? If so, how? (EX)
Yes — focusing on experience impact and business value, not only cost.
We focus on:
- Engagement outcomes and key driver improvements.
- Lifecycle insights, e.g., onboarding effectiveness across four milestones.
- Leadership action-taking, follow‑through and dialogue quality.
- Business effects: retention, manager effectiveness.
- Efficiency gains from automated EX data flows and integrated systems.
What are you preparing for HRTECH CEE?
A clear narrative on “EX – data and dialogue”, highlighting:
- How the Employee Journey Framework structures moments that matter Group-wide.
- How Qualtrics lifecycle touchpoints create continuous listening.
- How SuccessFactors integration ensures automated, clean, reliable data.
- How leaders use data + dialogue to drive real, visible improvements in experience.
Thank you for the answers Annamária Zentai, the HR Capability Director of OTP Bank!